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Title

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Sales Development Manager

Description

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We are looking for a Sales Development Manager to lead and grow our sales development team. This role is critical in driving the early stages of our sales pipeline by identifying, qualifying, and nurturing leads. The ideal candidate will have a strong background in sales development, excellent leadership skills, and a passion for building high-performing teams. As a Sales Development Manager, you will be responsible for managing a team of Sales Development Representatives (SDRs) and ensuring they meet their goals for lead generation and qualification. You will work closely with the marketing and sales teams to align strategies, optimize outreach efforts, and ensure a seamless handoff of qualified leads to the sales team. Your ability to analyze data, coach team members, and implement effective processes will be key to your success. You will also play a strategic role in refining our sales development strategy, identifying new market opportunities, and contributing to the overall growth of the company. This position requires a proactive, results-driven individual who thrives in a fast-paced environment and is committed to continuous improvement. Key aspects of the role include hiring and training SDRs, setting and monitoring KPIs, developing outreach scripts and cadences, and using CRM tools to track performance. You will also be expected to provide regular reports to senior leadership and recommend improvements based on data insights. This is an exciting opportunity for someone who wants to make a significant impact on a growing organization and help shape the future of our sales development efforts.

Responsibilities

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  • Lead and manage a team of Sales Development Representatives
  • Develop and implement effective lead generation strategies
  • Collaborate with marketing and sales teams to align goals
  • Monitor and analyze SDR performance metrics
  • Coach and mentor team members for continuous improvement
  • Optimize outreach scripts and email cadences
  • Ensure timely and accurate lead qualification and handoff
  • Recruit, onboard, and train new SDRs
  • Maintain CRM data integrity and reporting
  • Identify new market segments and opportunities
  • Report on team performance to senior leadership
  • Drive a culture of accountability and high performance

Requirements

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  • Bachelor’s degree in Business, Marketing, or related field
  • 3+ years of experience in sales development or inside sales
  • 1+ years of experience managing a sales team
  • Strong understanding of sales processes and CRM tools
  • Excellent communication and interpersonal skills
  • Proven ability to coach and develop team members
  • Data-driven mindset with strong analytical skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Experience with sales engagement platforms is a plus
  • Strong organizational and time management skills

Potential interview questions

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  • What experience do you have managing a sales development team?
  • How do you measure the success of your SDRs?
  • Describe a time you improved a sales process. What was the outcome?
  • What CRM and sales tools are you most familiar with?
  • How do you handle underperformance on your team?
  • What strategies do you use to generate high-quality leads?
  • How do you ensure alignment between sales and marketing?
  • What motivates you as a sales leader?
  • Describe your approach to coaching and mentoring SDRs.
  • How do you stay current with sales trends and best practices?